The Impact Funnel

A strategic framework mapping the journey from initial awareness to sustained commitment. Understand how to move individuals from strangers to active advocates for your cause.

Awareness

The entry point. Capturing attention and introducing your mission to a broader audience.

Social Media PR Campaigns Events

visibility

Stage 01 — Stranger

Stage 02 — Prospect

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Engagement

Initial interaction. Encouraging meaningful actions that signal interest in the cause.

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